Inspired by John Singer Sargent's portraiture.
Models: Histria Soler, Morgan Ketzner, Andi Nehring
Photography: Caylon Hackwith
Cinemetography: Calvin Brue
Art Direction: Rachel Schultz
Music: Hannah Sorrells
Backdrop: Oliphant Studios
PROVOKE
verb
To stir up purposely; provide a needed stimulus
/ Artist Ana Kraš Discusses Her Brand New Photobook / “I experienced an entire spectrum of emotions, from endearment to embarrassment.” AnOther Mag.
/ Lost On Dress Parade / “But I could love him only if he had an ambition, an object, some work to do in the world.” Vestoj.
/ The Illustrated Interview | Clémence Poséy / New York Times.
/ Family House Based On Passivhaus Standards By OHLAB / “According to the Passivhaus method, the use of the energy to heat or cool the building is reduced to the minimum.” This Is Paper.
/ Experience the Essence of Scandinavia w/ Skandinavisk / “Knowing that a candle makes any moment softer, more informal and cosier, they believe the glow of candlelight nourishes the soul as it burns through the wax.” Amara Living.
We always look forward to hearing from Yara Flinn of NOMIA, a sincere and thoughtful designer whose pieces have the sophistication of architecture with a hint of feminine delicacy. Founded in 2009 and based in New York City, NOMIA is an essential brand for the complex (and modern) woman of today. We hope you enjoy the following interview with Yara and feel just as inspired as we are.
What book are you currently reading?
I just finished the Elena Ferrante series. I loved the story of these two women's friendship juxtaposed with the historical and political context of Italy in the 1950s-90s. I think there is something in the story we can all relate to, that all-consuming friendship when you are a young child, and how formative those experiences can be.
What keeps you stable during the chaos of your work?
I recently moved the studio to Williamsburg where we have a garden. I find working a bit in the garden before work to be so therapeutic, especially learning about trimming the flowers. There is something so satisfying about keeping and growing plants/flowers. There is a balance of growing and having to trim/prune, which I think is a good philosophy to have about life/work. There are sometimes difficult moments, but you can still maintain, and in fact benefit from, the overall longevity of your plants.
Where is your favorite place to pass the time, or take a break?
The Met Museum is my favorite place in New York. No matter how many times I've been there I always discover something new.
What people/places/things do you find yourself consistently going back to for inspiration?
I am always inspired by the late minimalism in the 1990s in New York CIty, I suppose because I grew up here! I think utilitarian/workwear details always play into my designs in some way and I'm also obsessed with fabric. I can't design a single thing until I have the fabric for it, so that's usually how I begin each season. I'm as inspired by fashion as furniture design, or people I see on the street. I think for me the key is let all the images/ideas marinate in my mind until it's unclear where exactly the inspiration came from.
How much do you think about your audience or “customer” during the designing process?
I think about my customer muse a lot while I design. My intention is always fill a niche that I don't think is provided in the market elsewhere, however it's also really important for the clothes to be wearable, comfortable and timeless. I think striking the right balance between all those is where you can really come up with some interesting pieces.
PROVOKE
verb
To stir up purposely; provide a needed stimulus
/ Bridge to Nowhere / “The decay is so slow it is imperceptible.” Aesop: The Fabulist.
/ An (Oft-Copied) Still-Life Photographer Shows Us How It’s Done / “Abstractly subjective, employing everyday materials into thought-provoking scenarios.” Sight Unseen.
/ Jesse Kamm’s Laid-Back Approach to Life — and Looks / “My uniform doesn’t only involve what I wear. It involves these philosophies I have about how to live a good life. For me, freedom is wealth. That’s my success: Being free to pick up and go away for the summer and be in a place where I can completely shut down.” The New York Times.
/ Endurance Test: Johanna / “There is no place for fear, no place for panic, no place for mistakes. Under the ice you need total control of the place, the time and to trust yourself completely.” Nowness.
/ Casa Rosario by depA+Margarida Leitão Architects Celebrates Portuguese Contemporary Cosmopolitanism / “A comfortable scale, an appealing compositional structure, and a captivating atmosphere.” This Is Paper.
CB I Hate Perfume launched in 2004 by Christopher Brosius, headquartered in Williamsburg, Brooklyn. 100% alcohol free, each scent has an uncanny ability to smell both mystical and natural. The product’s name gives way to it’s origins. Brosius’ distaste for most perfumes was his reason for creating CB I Hate Perfume, and its essence can be captured in the manifesto written by Brosius himself.
*CB I Hate Perfume is only offered in store.
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