Privacy Policy

Our Commitment To Privacy

Thank you for visiting, which is owned and operated by Brue Co., LLC, legally doing business as Idun (collectively “Idun”). Your privacy is important to us. To keep you informed, we provide this Privacy Notice (this “Notice”) explaining our online information practices and the choices you can make about the way your information is collected and used. To make this Notice easy to find, we make links available to it on our homepage and at points where Personal Information may be requested. Idun reserves the right to change, modify, add to or remove portions of this notice at any time. Please check this page periodically for any changes. Privacy Notice changes will apply to the Personal Information collected from the date of posting of the revised Privacy Notice to Idun’s website. Idun will always apply the version of the Privacy Notice under which your information was collected, unless we obtain your prior consent.

Scope of This Notice

This Notice applies only to information collected through this Site. This Notice does not apply to information collected through other channels, such as in person, on paper, or by phone.

Your Consent

By using this Site, you are consenting to the collection, use, disclosure, and transfer of your information as described in this Notice. If you do not consent to the collection, use, disclosure and transfer of your information as described in this Notice, you may not use this Site.

Information Collected
Personal Information

Idun collects Personal Information that our visitors manually provide using their mouse, keyboard, mobile touch- screen, or otherwise. We also collect information you provide when you register with, log on to, or enhance your profile on this Site by choosing to automatically populate the requested data fields with information you previously provided to a third-party social media platform (such as Facebook or Twitter).

"Personal Information" may include (but is not necessarily limited to) your name, billing address, shipping address, email address, phone number, mobile device number, birth date, credit card account data and other purchasing information. You may also provide us with photographs or other video/media content which may contain Personal Information. Unless specifically stated, we do not require this information to obtain access to our site. The Personal information we collect is used by Idun for the purposes enumerated below and on our website:

Consumer Purchases: We use your Personal Information to process your orders and administer your account. You may always refuse to provide your Personal Information, but this may lead to our inability to provide you with certain products or services. When you make a purchase on, you are automatically registered for our email marketing program, described below.

Customer Service: On some pages our visitors can submit comments or ask questions. We also collect Personal Information when you send us emails containing questions or requests. We only save Personal Information associated with questions and requests in our customer service database (unless otherwise stated herein, data which does not expire and is retained) in order to respond to those questions and requests, and to better serve you when responding to any questions or requests you may have in the future.

Emails: Some of our pages allow visitors to register to receive periodic emails from us. Any promotional email you receive from Idun will allow you to "unsubscribe" from this informational service at any time. You may not unsubscribe from transactional emails, such as emails confirming your purchase.

Accounts: When you register with us, Idun collects Personal Information in order to save preferences and Wish List information. This provides you with a personal experience when you use our site.

Email a Friend: There are some features on our website that may require visitors to enter another person's Personal Information and/or email address in order to use the feature. We only use this information to allow visitors to share certain website content with friends.

Discussion/Social Networking Forums: Our site may offer discussion forums, message boards, social networking opportunities, chat pages and other public forums or features in which you may provide Personal Information, materials and related content. If you submit Personal Information when using these public features, please note that such Personal Information may be publicly posted and otherwise disclosed and used without limitation or restriction.

Our Marketing Strategies: Idun may use your Personal Information to better understand your needs and interests and to improve our marketing and promotional efforts or products and services.

Security, Credit, or Fraud Prevention: Idun may use your information to protect its rights or the rights of others, to comply with the law, a court order, or a subpoena, or to protect the security of our site or its terms of use.

Non-personal Information

Idun collects a variety of non-personal information, such as information about the operating system on your computer, the type of web browser you are using, your IP address, and the links you followed to enter and leave the site. This information is not, in and of itself, personally identifiable and is collected automatically via the use of cookies (small computer files saved on your hard drive) and other standard web technology by Idun or a third party. However, we may combine non-personally identifiable information with other information in an attempt to identify you or we may combine it with information that does identify you.

Cookies allow us to tailor the website to better match your interests and preferences. With most internet browsers or other software, you can erase cookies from your computer hard drive, block all cookies or receive a warning before a cookie is stored. Please refer to your browser instructions to learn more about these functions. If you reject cookies, functionality of the website may be limited and you may not be able to take advantage of many of our website's features.

Idun's web servers collect the domain names of visitors to our website; however, they do not recognize individual email addresses. Aggregate information showing the IP addresses and/or domain names of visitors, the number of visits, average time spent on the website, pages viewed, etc. is collected and used only for internal review to measure the overall use of our website and provide direction for its continuous improvement. This information is not sold to or shared with other organizations for commercial purposes.

Third-Party Cookies

Other third parties may deliver cookies to your computer or mobile device for the purpose of tracking your online behaviors over time and across nonaffiliated websites and/or delivering targeted advertisements either on our site or on other websites.

Sharing of Information

Except as set forth in this Notice, we do not share your Personal Information unless you have given us permission to do so, for example, by checking the box allowing us to share your Personal Information with your Favorite Store, or by checking the box allowing us to share your Personal Information with our marketing partners.

At times, we employ other companies and individuals to perform certain functions on our behalf. Examples include removing repetitive information from customer lists, analyzing data, providing marketing assistance, sending emails and text messages and processing credit card payments. In the scope of providing services on behalf of Idun, these third parties may have access to your Personal Information. Using contractual or other arrangements, Idun will ensure that these agents, contractors and third-party service providers, who may receive Personal Information in the course of providing services to Idun, protect the Personal Information in a manner consistent with the principles set out in this Privacy Notice.

Idun may also disclose Personal Information based on a good-faith belief that such disclosure is necessary to conform to or comply with the law or that such disclosure is necessary to protect our site, our company, our employees, our website visitors, or the general public.

If Idun is involved in a sale of a substantial portion of its business assets, information about you may be among the transferred assets.

Privacy of Children

You must be at least 13 years old to have our permission to use this Site. We do not knowingly collect, use or disclose personal information about visitors under 13 years of age. If you are under the age of 13, you can use this service only in conjunction with your parent’s or guardian’s permission. Only visitors who are 18 years or older may purchase products from our website.

Retention of Information

Idun retains information collected through our site for as long as the information is relevant to our business purposes or as permitted by applicable law, unless you request deletion of your Personal Information, in which case we will take reasonable steps to comply with your request.

Our Commitment to Data Security

Idun utilizes appropriate physical, electronic, and managerial procedures to guard our online visitors' Personal Information against unauthorized access and use, including Secure Sockets Layer (SSL) encryption technology to protect credit card data transmission during online store purchases.

Although we use reasonable measures to help protect your information against unauthorized use or disclosure, we cannot guarantee the security of information provided over the Internet or stored in our databases and will not be responsible for breaches of security beyond our reasonable control.


Idun's website may contain links to other sites, and we make every effort to only link to sites that share our high standards and respect for privacy. However, Idun is not responsible for the collection or use of your information at any third-party website. Therefore, Idun disclaims any liability for any third party's use of your information obtained through using the third party website.

How You Can Access, Correct or Delete Your Personal Information

Visitors may modify Personal Information stored by Idun by accessing their account. Stored Personal Information does not expire and is retained until you request that it be deleted from our database (as permitted by applicable law). If you would like to remove your name and Personal Information from our records, please contact us using the information provided below.

Your Choices

In General. We respect your right to make choices about the ways we collect, use, and disclose your information. This Notice describes some of your choices, such as your choice to opt out of receiving “cookies.” We may ask you to indicate your choices at the time and on the page where you provide your information.

Email preferences. You can opt out of promotional emails we send to you. If you wish to stop receiving promotional emails, simply select “unsubscribe” located at the bottom of each communication.

Text preferences. You can opt-out from receiving text messages from us by following the instructions on text messages that you receive from us. In addition, with text messages, you can opt-out by replying STOP at any time and you can receive assistance by replying HELP.

Do Not Track Mechanisms. California law requires this Notice to address how we respond to any “Do-Not-Track (‘DNT’) signal” delivered by your browser. Because of the changing state of technology and indecision within the industry regarding the meaning of DNT signals, we do not make any guarantee that we will honor DNT signals.

Previously Expressed Preferences. You may be able to change through your account previously expressed preferences regarding how we use your information. Otherwise, please contact us using the information provided below.

Questions/Contact Us

If you have questions about the website, the collection of information that occurs on the website, or this Privacy Notice, please contact us at:

495 Selby Ave
St. Paul, MN 55102
Or by email:

Please include your full name, email address and phone number in case we have questions.


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