Favorites For SS18

 Seven beautiful pieces. Shop the New Arrivals

Cropped Button Up / Suzanne Rae. A strong silhouette in a fresh color. 

Trench / Jesse Kamm. Instantly elevates any outfit. 

Leone Boot / Martiniano. Classic yet new - wears well with everything.  

Angle Mini Dolman Dress / Kaarem. Seamless style meets modern form. 

Mini Rucksack / Building BlockFunctional, versatile, elegant. 

Fringe Top / Nomia. Innovative and memorable. 

Miso Blazer / Studio Nicholson. A modern statement piece. 

New York / AW18 Market

Idun's biannual Market trip to New York City is always an inspiring one. Catching up with old friends and designers, as well as meeting new ones! Talking with our designers, hearing their process both conceptually and technically is enlightening. We come home with a renewed excitement to share these beautiful items and the people behind them.

Each maker Idun decides to carry has a truly unique perspective. They are artists who not only desire to create beautiful and interesting work but they deeply care about their craft and its effect on their community and the world. Each designer makes sure their process is both sustainable and ethical. They take care of where they source materials and who they partner with. Our friend Suzanne Rae, this past season, created sweaters from recycled cashmere and all of the proceeds from this sweater were given to a local non-profit, Women In Need (WIN). Suzanne Rae prioritizes sustainable design, as well as caring for and supporting her local community. This is only one story, but each designer has multiple stories like this one.

It is truly a privilege to meet these makers, hear their stories, see their passion alive in each design, and share them with the Twin Cities! We hope you are inspired and enlightened by these designers and their work as much as we are. 

If you ever find yourself in nyc below are a few Idun favorites. Scroll down to see more images of our most recent AW18 Market trip.


El Rey Coffee + Luncheonette  / Located in New York's Lower East Side. A cozy spot with a menu that is all at once playful and healthy. Go to grab a quick bite or a perfect cup of coffee. 

Uncle Boons / Not your average Thai food. Always crowded and always a good time. Order the banana blossom salad with a side of sticky rice!  

DO /
Guggenheim Museum /  The building alone is a work of art. Exhibitions include a variety of work from contemporary ready-made objects to oil paintings by Picasso and Cezanne.

McNally Jackson Books / Perfect spot to roam and find new publications and poetic anthologies. Plus, for interesting paperclips or one-of-a-kind stationary check out their sister store Goods For The Study.   


Jesse Kamm SS18

Inspiration from the SS18 Jesse Kamm look-book. Farm, Field + Range. Photographed at Fleetwood Ranch in California. Warm colors and textures that make modern pieces feel familiar. Clothes that are meant to be lived in.  

Photos -- Katrina Dickson 
Muse -- Hannah Kuessner

Shop the looks HERE.


We ventured from St. Paul over to the Linden Hills neighborhood to try the fairly new Argentinian-inspired restaurant: Martina. Chef Daniel del Prado creates familiar yet unconventional dishes, each bite both comforting and intriguing. From seafoods and meats cooked over a wood-fire grill to creative and fresh ingredient cocktails, this place does not disappoint! 


A few favorites from the brunch menu: 

1. Lobster toast -- butter, fried egg, tarragon, celery
2. "Steak and eggs" -- churros, herbed butter, fried egg
3. Honeyed Greek yogurt parfait -- granola, pomegranate, hibiscus 

Wellness With Melissa / Advice From A Local

What are specific steps you take or rituals you have for self-care during these cold months?
I love to start the morning by lighting a candle and putting a few drops of grapefruit and bergamot essential oils in the shower.  For me, the warm light and uplifting scents help me softly and positively enter into the day before the sun is up. I also try to look for and appreciate the beauty that is found only during winter- the sparkling of snow, the crisp winter light and patterns found in snowflakes and frozen bodies of water. Lastly (and this one is hardest for me) I try to slow down... try being the key word. I tend to be constantly thinking or planning something, so it’s nice to have a season that encourages me to take a breath and a pause.

What are ways you de-stress?
S-t-r-e-t-c-h-I-n-g! When I can get my butt out of bed in the morning, I love to start my day with some good stretching and a little yoga. Also, walking taking deep breaths and talking through what may be making me feel stressed helps - a walk can do worlds of good!  Finally (my favorite and possibly most effective) I take a hot bath with Epsom salts and warm, grounding essential oils.  

What is your go-to healthy snack?
Tea (does that count as a snack?) or trail mix. If I need a break and a pause, I’ll go for a cup of tea. If I’m on the verge of being a touch hangry, I’ll go for trail mix. And loads of water!

Is there a specific way you dress or style you tend to take on during these cold Minnesota months? Chunky sweaters, bralette, favorite jeans and warm socks (unless it’s a day that I’m denying I live in Minnesota and I’ll wear all of the above with a pair of clogs minus the socks). Predictable? Maybe, but I like to feel warm, comfortable and like myself. 

What are 5 items that reflect this from Idun?
7115 By Szeki, Ribbed Turtleneck Sweater