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IDUN AW19 LOOKBOOK / Layers Of Material And Immaterial

Nostalgic, elusive, romantic; something that once was and yet still is. Emotions left unsaid, moments that will never return unless encountered and disentangled in one's own mind. Our Autumn / Winter 2019 Lookbook takes inspiration from generations ago, while maintaining a contemporary perspective. The feeling of being surrounded by objects, ideas, emotions while maintaining one's solitude and deciphering each layer. An ode to the material and the immaterial. Taking notes from Ralph Lauren 1980s ads yet layering it with more depth; like a re-telling of that time from a self-aware and contemplative standpoint. Some memories palpable, some vague. The idea of layered memories are brought forth not only in emotion but physically in the layered clothing. The truth revealed; that it takes more time and attention to detail during these frigid months to stay healthy in mind, body, and soul. The need to inwardly attend to your well-being, assisted through outward actions as simple as giving more thought to the layers both material and immaterial; the physical layers one puts on and the elusive memories one chooses to let go of. 

Director of Photography: Caylon Hackwith
Model: Lisa Dengler 
Styling & Art Direction: Rachel Schultz + Dahlia Brue


HAPPY THANKSGIVING

'Still Life with Tulips, Chrysanthemums, Narcissi, Roses, Irises, and other Flowers in a Glass Vase'
by Jan Brueghel the Elder

 

SHOP UPDATES:

In celebration of Thanksgiving the shop is closed, 11.28.19.

The shop will be open every Sunday in the month
of December starting this Sunday, 12.01.19,
from 10 am to 3 pm. See you soon! 
 


BACKSPACE


No Spoilers: Halloween 2019 Mix


INTERVIEW / Shereen Mohammad

You may recognize Shereen Mohammed from our last two Lookbooks. We met Shereen through her beautiful and emotive instagram. She is as sweet and lovely as her curation expresses. We recently caught up with her to uncover the secrets to her self-expression, creativity, and love.      

What keeps you stable during the chaos of your week?
Sunset walks by the Hudson river, evening tea and listening to a favorite podcast.


What people/place/things do you find yourself consistently going back to for inspiration?
I’m inspired by my girlfriends in my life. We laugh, we dance, we joke, we love and we help try to be our highest and best selves. It warms my soul to have the ladies in my life with me along this journey as cheerleaders and true best friends. I’m surrounded by good people who align with my vision and goals (aren’t I lucky??!), and am beyond grateful for the gift of beautiful (inside and out), intelligent, loving, honest and like-minded sisters.


Any specific material or color you feel drawn to recently?
I’ve fallen in love with neutral shades of brown, black, cream and navy.


Current book or publication you’re reading?
I started reading my friend, Fariha Roisin’s poetry book that she has recently published, “How to Cure a Ghost”. It’s a collection of her thoughts as a young, queer muslim women and her journey on self-acceptance and forgiveness.


Current song or album you’ve been listening to?
I’m obsessed with the song “In the Morning I’ll be Better” by Tennis.


What are 3 products you can’t live without?
Shea Butter, Clark’s Botanical serum and Olio E Osso tinted lip balm.


Where is your favorite place to pass the time, or take a break?
I’m forever at peace by the ocean.


Words you live by day to day?
Honor your bloom, and trust your wilt. Each serves a purpose.

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