Nostalgic, elusive, romantic; something that once was and yet still is. Idun's Autumn / Winter 2019 Film, Layers of Material and Immaterial, takes inspiration from generations ago while maintaining a contemporary perspective. A nod to 1980s Ralph Lauren, yet layering it with more depth; like a re-telling of that time from a  contemplative standpoint. The idea of layered memories are brought forth not only in emotion but physically in the layered clothing.

Film Director: Caylon Hackwith
Model: Lisa Dengler 
Styling & Art Direction: Rachel Schultz + Dahlia Brue

A true renaissance woman; a writer, avid traveler, kind heart, Megan has shared with us her top picks currently in the shop. Discover her favorites below!

1.) Long Sleeve Mesh Mockneck by Nomia

2.) Living Things by B.D. Graft

3.) Quilted Liner Coat by Nomia

4.) Renata Shirt by Wood Wood

5.) Powder Blue Tulip Mesh Socks by Darner

6.) Painted Wool Trouser by 7115 by Szeki

7.) Asta Sweater in Grey Melange by Wood Wood

With the Holidays upon us and slowly but surely checking off our Christmas gift-lists, we take a moment to ask ourselves what exactly we have been drawn to this season.

Artist, cocktail master, and all around fun human being, Berit, gives us the low-down on her top picks. 

1.) 7115 Curly Turtleneck in Dove  

2.) 7115  Mockneck Fitted Knit Tee

3.) Tigre Et Tigre Sahar Pant

4.) Hope Port Coat

5.) MM6 Jeans

6.) Hope Area Coat

7.) 7115 Lapel Winter Coat

We are so excited to welcome Maria Stanley to IDUN as our very first “Artist in Residence”. We have been long-time followers of Maria since her first collection launch back in 2016. Her creations are sophisticated-romantic, vintage-inspired yet with a clear timeless perspective that meets the modern woman where she is. In anticipation of our upcoming event with Maria (December 14th!!!) we wanted to catch up with her and learn more about what keeps her going and creatively revitalized.

What keeps you stable during the chaos of your week?
Sleeping is my favorite activity - so I make sure I get enough in at night especially when life feels chaotic, or I’ll treat myself to a nap. Eating nourishing foods is always important to me, my body yells at me if I don't. I can get overly introverted when I’m stressed, so pulling myself out for a happy hour or having friends over for dinner always helps get me out of my stress-head. 

What people/place/things do you find yourself consistently going back to for inspiration? 
I’m always most inspired by textiles, I find the best ones in India during my visits. As cliché as it sounds, I always find myself on the hunt for good vintage.

We appreciate your clear goal to advocate for socially aware manufacturers that support their employees, both with fair salaries and benefits. Can you share a little about why the “slow fashion movement” is important to Maria Stanley as a brand?
For me, it’s the only way to build a brand - organically, slowly, and not excessively. Building close relationships with the makers of my clothes is incredibly important to me personally (it’s become my favorite part of building my business, I know the makers at the factory I work with in India by name), but also to ensure we’re in agreement when it comes to waste management and quality control. Making clothes isn’t easy, but it sure is easier when we’re all in it together. 
We’re becoming more aware about the food we put in our bodies - Where does it come from? Is it organic? It’s equally as important to ask these questions about what we put on our bodies.

1. Coconut oil - I sleep with it in my hair once a week. I learned this miracle trick from a friend, it’s made a huge difference in my fine-dry hair.
2. My eyebrow pencil - I have big eyebrows but they’re a little sparse. I like to fill them in to make them look like caterpillars.
3. Moon Juice Plumping Jelly - A face serum I’d been wanting to try this for quite some time. It’s awesome and smells amazing.