Six beautiful pieces. Shop the Winter Sale. 

Gavea Loafer / Mari Giudicelli. Instantly elevates any outfit. 

Stella Top / Studio Nicholson. A strong knit in a bold color. 

Apollo Pant / Shaina Mote. High-waisted with dramatic details. 

Cutaway Coat / Eckhaus Latta. Vintage style meets modern form. 

Dauntless Top / Rachel Comey. A fresh take on pattern. 

Drape Raincoat / Suzanne Rae. Functional, versatile, elegant. 

Ever wonder what we're listening to at the shop? Introducing Idun: Playlist. 

From Megan: this playlist is an eclectic mix of some favorites - new and old. You can tell by the mix I've been listening to a lot of Bossa Nova as well as the Call Me By Your Name soundtrack. Enjoy! 

Aos Pés da Cruz, Gilberto Gil / Stranger's Kiss, Alex Cameron + Angel Olson / Mystery of Love, Sufjan Stevens / Uala Ualalá, Jorge Ben Jor / I'd Like To Walk Around in Your Mind, Vashti Bunyan / Don't Kill My Vibe, Sigrid / Saturday Night, Devendra Banhart / I'm On Fire, Chromatics / Kentucky Rain, Elvis Presley / Instantané, Paradis / Tender Buttons, Broadcast / Carnation, Yumi Zouma / When You Were Mine, Prince / April's Daydream, Devonte Hynes / Pale Blue Eyes, The Velvet Underground / Words, F.R. David / Toujours Un Coin Me Rapelle, Sandie Shaw

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Thank you for such a wonderful year!

Thank you for believing in the designers that we carry and in small stores like us. Everyday I am so grateful for the people I work with at Idun, the designers that fill our store with beautiful pieces and the customers that we get to build relationships with; both near and far. So. From the bottom of my heart  - Thank You.

Cheers to 2018! 

We can't wait to grow with you. 

— Dahlia

What is one piece you would love to have lying around your home? 

After a long hiatus from the kitchen, I'm working to give up my dependence on takeout and start cooking again. Jessica Koslow's recipes are motivating and aspirational - but easy to simplify for a quick dinner. And, let's not forget that Sqirl has made it totally acceptable to make a meal out of toast! for my girlfriends and my staff!

RITA MEHTA — Author, The American Edit

What would you give as a gift to a friend and what you like to receive? 

The Marjolein Delhaas Basic Planner is perfect for my girlfriends and my staff! And for myself, I NEED the X Earrings by Trademark! I love simple statement earrings.

REBEKAH COOK — Boss Lady, Forage Modern Workshop