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Idun Family Favorites

Andi

1. 7115 Poet Cardigan:

"I love how cozy this is. It reminds me of Kurt Cobain’s Unplugged cardigan." 

2. Suzanne Rae Lady Pump:

"It’s impossible to not feel sumptuous in these." 

3. Rodebjer Acela Swirl Dress:

"This is the most flattering dress I’ve ever worn. I have a longer torso which makes dress shopping a pain, but in this I have the swagger of Kate Moss in the Thames."

 

 

Berit

1. Stand Hazel Short Coat

2. 7115 Long Wool Coat in Bronze

"As a Minnesotan who detests parkas and most winter coats, my best recipe for warmth during the big freeze without losing style is coat layering. Here we have the best combo of my two favorite coats from the shop. Texture, color, size, and weight contrast - each great on their own, and perfect together."

3. Farm Lunch:

"I love this book because it's the perfect marriage of zine, cookbook, and an ode to the earth. Fantastic template ideas for eating vegetables, and a glimpse into the ways in which people love food. Buy one for yourself and one for a friend."

4. Rodebjer Keiry Sweater in Ecru:

"This sweater was made to fill every 60s ski chalet fantasy and I am here for it - shoulder pads and all!"

 

 

Dahlia

1. Studio Nicholson Sofia Scarf

2. Apiece Apart Fatima Cape

3. Marimekko Sohjo Trousers

"Function and form! Each of these pieces are really functional but interesting- I love that. It reminds you that a person was designing this piece and thinking of how you would bring it into your everyday life and it would show the world a little bit of your personality."

 

 

Hillary

1. Rachel Comey Ballo Pullover:

"The thickest and least itchy sweater I've ever tried on. It's perfectly oversized and the most beautiful colors."

2. 7115 Lapel Coat in Oatmeal / in Olive:

"Gorgeous in both colors and really makes you feel elevated, regardless what you're wearing underneath. Will never go out of style!"

 

 

Megan

1. Rodebjer Katalina Dress

2. MNZ Lena Slingbacks

3. Rachel Comey Gumdrop Earrings

4. Another Feather Dorsal Ring

5. A.P.C. Jane Coat

"The Katalina Dress makes me feel like the real lady I've always wanted to be, and likely the one I already am – the one who listens, who learns, who slips the server her card when no one's looking. A good, grown woman. Paired with the Lena Slingbacks, Gumdrop Earrings, Dorsal Ring and Jane Coat."

 

 

Rachel

1. 7115 by Szeki Funnel Wool Jumper 

2. MNZ Cecil Pump

3. Rachel Comey Baby Factor Earrings (Blue Swirl, Clear Pink, Malachite)

"Each of these designs are easy additions to anyone's wardrobe. They will instantly elevate your everyday uniform. The Wool Jumper, Cecil Pump, and Baby Factor Earrings are in one sense timeless and simple designs, yet looking closer a poignant and contemporary twist is carried in each of them; the thick Wool Jumpers’ additional side pockets, the Cecile Pumps distinct polished and minimal square ornament, and the Baby Factor Earrings unique colors/patterns that allude to contemporary works of abstract art. Investing in any of these items would make one's everyday much more interesting and getting dressed that much easier."

AW20 HOLIDAY : IDUN'S REJUVENATION

IDUN'S REJUVENATION

A legend of protection,
The voice and touch of eternal youth,
Rejuvenating spirit and mind
Strong
Obscure
Remaining possessed by wisdom, understanding, generosity
Relishing in growing old
Discovering deep contentment
Finding a sense of self
Or growing into it
 
Pursuing life while breathing deeply
A body language of expressiveness
Introductions to yourself
Peeling false security
Unmasking
Listening
Resetting
Puzzling pieces back together
Or taking some away
 
Brooks, streams, and fountains
A dose of vitality
Pure
Unmoving
Ever-changing
Delightful
Discovery
Life’s celebration

Shop the Lookbook collection HERE.

Poem by Rachel Schultz inspired by Dahlia Brue's essay Rejuvenating One
Film by Caylon Hackwith
Director of Photography: Caylon Hackwith
Stylist + Art Director: Rachel Schultz
Muse: Shereen Mohammad

Holiday Dressing: Two Black Dresses

DRESS 1: Rachel Comey, Klein Dress 

A sleeveless black crewneck dress with a fixed wrap skirt and caped back. This dress is the ultimate subtle yet distinctly cool little black dress. The caped back allows the wearer to tuck it in as much or as little as they desire. A flattering draped silhouette that hits at a midi-length with slit pockets at the hips. A forward thinking yet elegant dress, signature Rachel Comey. Cut from medium-weight 100% silk-like polyester. Made in New York City.

 

DRESS 2:  NOMIA, Dolman Sleeve Dress

Flared dolman sleeve dropped shoulder dress with an elegant feminine V-neck. The material is a structured double crepe fabric and incorporates two pockets at side seams and an invisible zipper down the center back. Another forward thinker, Yara Flinn founder and designer of NOMIA, creates works that are timeless yet with a consistently contemporary edge. Made in New York City.

 

WORN WITH: Mari Giudicelli, Helene Pump + Darner Socks

Each dress is paired with another reinvented classic: the black heel. Designed by Mari Giudicelli and constructed with the highest quality materials, they are made to last. A suede slingback heel with tonal stitching and 3-inch wooden heel, leather lining and leather soles. Handmade by a family-owned factory in Sao Paulo, Brazil.

The heel is then given an extra contemporary twist when paired with Darner socks. For a pop of color or pattern pair them with our new Stine Goya socks. 

 

These timeless designs with a modern edge are meant to refresh your wardrobe and not replace it. So many things have changed in the course of this year we at Idun are finding joy in the small moments. Simple pleasures like dressing up for a holiday dinner, not forgetting to celebrate life (with all its ups and downs).   

Playlist / Berit

From Berit: I don't really have anything eloquent to say, it's a compilation of songs that have been hitting just right for me lately. I hope people can find some joy in it too. The work continues, stay true!

Can't Do Much, Waxahatchee / Louise - Bonus Track, Bedouine / This Time Tomorrow, The Kinks / Different Drum, Sone Poneys, Linda Ronstadt / What a Life I've Led- 1999, The Hollies / Never Gonna Cry, The Cineemas / Tiny Blue Transistor Radio, Connie Smith / Little Green Apples, Roger Miller / I Love You Because, Jim Reeves / Reflection of My Life, Marmalade / Late for the Sky, Jackson Browne / Aeroplane, Jessica Pratt / Tears In The Typing Pool, Broadcast / ICU, Phoebe Bridgers / La vita nuova, Christine and the Queens / Wrong for You, Molly Burch / My Sweet Midwest, Fruit Bats / Before The Deluge, Joan Baez / Lawyers, Guns and Money, Warren Zevon / Mam Yinne Wa, Alogte Oho &His Sounds of Joy / Sounds and Vision 2017 Remix, David Bowie / Barracuda, John Cale / Dirty Jim, Richard Swift / Walk Away Renee, The Left Banke / When Will I See You Again, The Three Degrees / You Didn't Have To Be So Nice, The Lovin' Spoonful

Listen here.

Catalog No. 2

To Read:
Trick Mirror by Jia Tolentino
A collection of nine essays that has been described as enlightening, eye-opening, and unforgettable. "This is a book about the incentives that shape us, and about how hard it is to see ourselves clearly through a culture that revolves around the self..." Find the book HERE.
 
To Eat:
Cod With Brown Butter Tomatoes
An easy and healthy weeknight dish. Straightforward, simple, delicious. Our new go-to. Find the recipe HERE.
 
To Subscribe:
Night Vision
Idun’s own Megan McCarty has created a delightful emailer called Night Vision. It includes excerpts of poetry, short stories, and general life musings ranging from hilarious to poetic. Subscribe HERE.
 
To Give:
Building Black Bed Stuy
“The Building Black Bed Stuy Committee was formed in response to stagnant growth when it comes to accumulating black wealth and gentrification…Our mission is to protect, preserve, and liberate the black community within Bed Stuy and beyond. Our focus is to help provide financial aid to existing businesses and organizations within black communities. By investing in black businesses and organizations that help to uplift the black community, we can start to build economic power.” Support Building Black Bed Stuy HERE.
 
To Center:
Supreme Being Tea by LOAM.
As the fast pace of fall approaches, it is important to include moments of calm and rejuvenation in our daily lives. Supreme Being Tea is a specific blend of plants designed to support the nervous system. It focuses specifically on the parasympathetic nervous system (rest and digest functions) and the enteric nervous system (esophagus all the way to rectum). This tea is meant to calm anxieties all while boosting your immune system. Find the tea HERE.
 
To See:
The Walker / An Art of Changes: Jasper Johns Prints
“In celebration of the artist’s 90th birthday, An Art of Changes surveys six decades of Johns’s practice in printmaking, highlighting his experiments with familiar, abstract, and personal imagery that play with memory and visual perception in endlessly original ways.” Discover more HERE.
 
To Listen:
Charli XCX album: ‘how I’m feeling now’
Dahlia Brue’s current favorite album. A more experimental tone than past albums yet continues to bring the same “bubblegum bass” and “hyper-pop” we love. Listen HERE.
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