New Arrivals/ Apparel/ Accessories/ Apothecary/ Art and Objects/ Bags/ Jewelry/ Shoes/ The Idun Collection/ Sale
Curbside pick-up now available! Immediate pick up now available during shop hours. Call the shop 651-348-6104 when you arrive.

Idun Family Favorites


1. 7115 Poet Cardigan:

"I love how cozy this is. It reminds me of Kurt Cobain’s Unplugged cardigan." 

2. Suzanne Rae Lady Pump:

"It’s impossible to not feel sumptuous in these." 

3. Rodebjer Acela Swirl Dress:

"This is the most flattering dress I’ve ever worn. I have a longer torso which makes dress shopping a pain, but in this I have the swagger of Kate Moss in the Thames."




1. Stand Hazel Short Coat

2. 7115 Long Wool Coat in Bronze

"As a Minnesotan who detests parkas and most winter coats, my best recipe for warmth during the big freeze without losing style is coat layering. Here we have the best combo of my two favorite coats from the shop. Texture, color, size, and weight contrast - each great on their own, and perfect together."

3. Farm Lunch:

"I love this book because it's the perfect marriage of zine, cookbook, and an ode to the earth. Fantastic template ideas for eating vegetables, and a glimpse into the ways in which people love food. Buy one for yourself and one for a friend."

4. Rodebjer Keiry Sweater in Ecru:

"This sweater was made to fill every 60s ski chalet fantasy and I am here for it - shoulder pads and all!"




1. Studio Nicholson Sofia Scarf

2. Apiece Apart Fatima Cape

3. Marimekko Sohjo Trousers

"Function and form! Each of these pieces are really functional but interesting- I love that. It reminds you that a person was designing this piece and thinking of how you would bring it into your everyday life and it would show the world a little bit of your personality."




1. Rachel Comey Ballo Pullover:

"The thickest and least itchy sweater I've ever tried on. It's perfectly oversized and the most beautiful colors."

2. 7115 Lapel Coat in Oatmeal / in Olive:

"Gorgeous in both colors and really makes you feel elevated, regardless what you're wearing underneath. Will never go out of style!"




1. Rodebjer Katalina Dress

2. MNZ Lena Slingbacks

3. Rachel Comey Gumdrop Earrings

4. Another Feather Dorsal Ring

5. A.P.C. Jane Coat

"The Katalina Dress makes me feel like the real lady I've always wanted to be, and likely the one I already am – the one who listens, who learns, who slips the server her card when no one's looking. A good, grown woman. Paired with the Lena SlingbacksGumdrop EarringsDorsal Ring and Jane Coat."




1. 7115 by Szeki Funnel Wool Jumper 

2. MNZ Cecil Pump

3. Rachel Comey Baby Factor Earrings (Blue Swirl, Clear Pink, Malachite)

"Each of these designs are easy additions to anyone's wardrobe. They will instantly elevate your everyday uniform. The Wool Jumper, Cecil Pump, and Baby Factor Earrings are in one sense timeless and simple designs, yet looking closer a poignant and contemporary twist is carried in each of them; the thick Wool Jumpers’ additional side pockets, the Cecile Pumps distinct polished and minimal square ornament, and the Baby Factor Earrings unique colors/patterns that allude to contemporary works of abstract art. Investing in any of these items would make one's everyday much more interesting and getting dressed that much easier."


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