New Arrivals/ Apparel/ Accessories/ Apothecary/ Art and Objects/ Bags/ Jewelry/ Shoes/ The Idun Collection/ Sale
Curbside pick-up now available! Immediate pick up now available during shop hours. Call the shop 651-348-6104 when you arrive.

Dahlia's Wishlist

1.) Idun Candle: I'm so proud of this collaboration we did with NaNin to develop a candle that smelled like IDUN. We pulled all of the Scandinavian notes that I grew up with. 
2.) Xinow Socks: My house is a sock on always house. It's an old St. Paul home, a little drafty, very cozy. My FAVORITE activity is reading my fantasy book curled up like golem next to a fire drinking whiskey with these on. Bless.
3.) Lucia Bustier: This under a blazer or sheer top is perfect. I love The Great Eros. They are wonderful humans and I love everything they make. I feel great in everything I own by them.
4.) Repose, 2023: The intimacy of this piece is so inspiring. I'm not a super vulnerable person so I like to surround myself with work that has a lot of openness to them.
5.) Helmi Cropped Crew Sweater: If you put this sweater on you will never take it off. It's a sleeper favorite piece. The color is so fun and helps with sad winter vibes. It's cotton so it's soft! The fit is great. Truly I want this in my closet.

Lauren's Wishlist

1.) The Alora Dress by Mara Hoffman: the striking color, the flattering obi belt, the luxe fabric - such a stunner.

2.) Martiniano Glove Shoes: these are some of the most comfortable shoes I've owned and they look extra pretty in this soft neutral. 

3.) The Axel Coat by Rachel Comey: it's the perfect balance of oversized and tailored, an easy piece to throw on and instantly look pulled together.

4.) Mea Socks by Baserange: they're soft but thick enough to wear with boots or ice skates to stay toasty.


Andi's Wishlist

1.) The Evelyn Dress by Mara Hoffman. This dress motivates me to do something important enough to get invited to an exclusive party. 

2.) The Bing Skirt by Rachel Comey. This skirt, especially when paired with the Merce Vest and Pyrenees Necklace, reminds me of Lilith from Frasier, who I love. 

3.) Fruit Wristlet by Ossa. I love how easy this makes dressing up an otherwise mundane outfit. Even just grabbing a coffee is more fun with a persimmon wristlet! 


Paris with Shereen in The Alora

 

Shereen Mohammed is a good friend and collaborator with Idun. She recently took a trip to Paris and wore a customer-favorite: the Alora Dress by Mara Hoffman. We asked her to share a few of her favorite spots while in Paris, along with her wishlist from Idun's current selection. Enjoy!

Aux Deux Amisgo-to spot for natural wine options, tasty small plates and people watching
Le Verre Volé I make reservations for dinner every time I visit Paris. It’s a simple spot that serves natural wine, authentic French cuisine and staff that make you feel at home.  
Folderolserves unique homemade ice cream and wine for a cute evening out with friends.
Bambino chic spot for a night out! They have an expansive vinyl record collection and of course, lots of natural wine.
Souvenir Vintagea haven of antique and vintage garments. 

À bientôt! 
Shereen

Shop Shereen's Wishlist HERE.


INTERVIEW / LAUREN

We are so excited to welcome Lauren to the Idun team. To get to know her a little better we asked her to answer a few questions and share her current favorite items in the shop. Say hi to Lauren next time you're in the shop!

What are the people, places, or things you have been looking to for inspiration?
The farmer's market, Milton Avery's paintings, Le Chalet Olivet, Frederik Bille Brahe, The Country Diary of a Victorian Lady by Edith Holden.

Current song or album you’ve been listening to?
I'm a musical browser so I listen to everything and then create my own playlists for specific moods. 

What are 3 things you can’t live without?
(Besides my loved ones) tea, lip balm, my library card.

Favorite place to visit?
The spot I'd like to go back to right now is Paris because it's magical.

Where do you go in the Twin Cities to take a break or enjoy time off?
In my garden with friends, listening to music and enjoying a bottle of natural wine.

What are your top 3 favorite pieces in the shop right now?
*I live in my Salter House nighties. *You can't go wrong with Jesse Kamm pants; I just got the California Slim and they're my new favorites. *The Lola James Harper candle in White Coffee on Teta Balcony; a scent that makes you close your eyes and breathe deeply.

Do you have a life mantra or words you live by day to day?
It's all about balance.


Listen to Lauren's Spotify playlist HERE.
Follow Lauren on IG : @laurencrovegno

Subscribe

Sign up and receive 10% off.