New Arrivals/ Apparel/ Accessories/ Apothecary/ Art and Objects/ Bags/ Jewelry/ Shoes/ The Idun Collection/ Sale
Curbside pick-up now available! Immediate pick up now available during shop hours. Call the shop 651-348-6104 when you arrive.

To Our Community, We Stand With You

Idun’s Mission: "Inspiring and empowering women to wear what they find here with confidence.”

We haven’t done everything we can to fulfill this promise. As a shop in St. Paul committed to bringing interesting and talented independent designers to you, we sorely  missed the mark in bringing BIPOC designers and artists into our store. 

We're focused on changing this. 

The past two weeks have been focused on the needs of our local community, specifically donating and volunteering with organizations fighting systemic racial injustice and rebuilding our city. We will continue these efforts here at home, and work as a team to continue our education, specifically reading through Rachel Cargle’s book list

Long-term, Idun has signed pledge15, meaning at least 15% of our shelf space will come from Black designers and makers. We have missed so many talented and artistic designers that we would be honored to carry and be a part of the Idun family. 

This shift in our offering will be reflected in our upcoming collections.

Art inspires everything we do at Idun. We are committed to collaborating with Black artists, within design, photography, content, dance, poetry, film, and more. 
We have a growing list of artists in mind that we are beginning to reach out to for future collaboration opportunities. 

Lastly, we are investing in fighting wealth inequality. We are giving monthly to Black Fem Inc., which focuses on financial literacy, designed to serve BIPOC girls as young as three, all the way through to adulthood. We believe empowering women starts with equal opportunities within education and financial literacy, and we are committed to supporting these efforts through recurring donations. 

The opportunity to reassess where we have fallen short only shows me how much more we can do to create a more interesting and diverse expression of our vision at Idun. Please email me with any comments or concerns at

To our community, we stand with you. 


Sign up and receive 10% off.