New Arrivals/ Apparel/ Accessories/ Apothecary/ Art and Objects/ Bags/ Jewelry/ Shoes/ The Idun Collection/ Sale
Curbside pick-up now available! Immediate pick up now available during shop hours. Call the shop 651-348-6104 when you arrive.


We are so excited to welcome Lauren to the Idun team. To get to know her a little better we asked her to answer a few questions and share her current favorite items in the shop. Say hi to Lauren next time you're in the shop!

What are the people, places, or things you have been looking to for inspiration?
The farmer's market, Milton Avery's paintings, Le Chalet Olivet, Frederik Bille Brahe, The Country Diary of a Victorian Lady by Edith Holden.

Current song or album you’ve been listening to?
I'm a musical browser so I listen to everything and then create my own playlists for specific moods. 

What are 3 things you can’t live without?
(Besides my loved ones) tea, lip balm, my library card.

Favorite place to visit?
The spot I'd like to go back to right now is Paris because it's magical.

Where do you go in the Twin Cities to take a break or enjoy time off?
In my garden with friends, listening to music and enjoying a bottle of natural wine.

What are your top 3 favorite pieces in the shop right now?
*I live in my Salter House nighties. *You can't go wrong with Jesse Kamm pants; I just got the California Slim and they're my new favorites. *The Lola James Harper candle in White Coffee on Teta Balcony; a scent that makes you close your eyes and breathe deeply.

Do you have a life mantra or words you live by day to day?
It's all about balance.

Listen to Lauren's Spotify playlist HERE.
Follow Lauren on IG : @laurencrovegno


Sign up and receive 10% off.