You may recognize Shereen Mohammed from our last two Lookbooks. We met Shereen through her beautiful and emotive instagram. She is as sweet and lovely as her curation expresses. We recently caught up with her to uncover the secrets to her self-expression, creativity, and love.      

What keeps you stable during the chaos of your week?
Sunset walks by the Hudson river, evening tea and listening to a favorite podcast.

What people/place/things do you find yourself consistently going back to for inspiration?
I’m inspired by my girlfriends in my life. We laugh, we dance, we joke, we love and we help try to be our highest and best selves. It warms my soul to have the ladies in my life with me along this journey as cheerleaders and true best friends. I’m surrounded by good people who align with my vision and goals (aren’t I lucky??!), and am beyond grateful for the gift of beautiful (inside and out), intelligent, loving, honest and like-minded sisters.

Any specific material or color you feel drawn to recently?
I’ve fallen in love with neutral shades of brown, black, cream and navy.

Current book or publication you’re reading?
I started reading my friend, Fariha Roisin’s poetry book that she has recently published, “How to Cure a Ghost”. It’s a collection of her thoughts as a young, queer muslim women and her journey on self-acceptance and forgiveness.

Current song or album you’ve been listening to?
I’m obsessed with the song “In the Morning I’ll be Better” by Tennis.

What are 3 products you can’t live without?
Shea Butter, Clark’s Botanical serum and Olio E Osso tinted lip balm.

Where is your favorite place to pass the time, or take a break?
I’m forever at peace by the ocean.

Words you live by day to day?
Honor your bloom, and trust your wilt. Each serves a purpose.

We have taken our time to properly say goodbye to Summer, but we think we are finally ready to see it go. And what better way to say farewell than an emotional and sui generis mix by our very own music savant Andi.  

From Andi: "My end of summer playlist has been influenced by staying indoors for most of the season, the MN state fair, a trip to Edison, WA, and changing two flat tires after midnight in Detroit."

LISTEN HERE + Enjoy! 

Cookbook Club 101: What It Is and How to Start Your Own 

A little something we have been up to over here at IDUN. A few of us started a cookbook club and it has become so special. With the cold, dark winter months ahead it's the perfect time to start one of your own. A great way to make sure you are meeting with friends and exploring new foods through the winter months.

We wanted to share Kate's take on how to start your own!  

If you're interested in starting your own cookbook club read more of Wit & Delight's how-to, HERE.

Shop Building Block HERE.

Photography by Darcy Marice

By Dahlia Brue

I have three kids and a dog. I’m not a careful person. I have piles of clothing on the corner chair in my bedroom. I cook a lot. I have dinner parties with my girl friends or go out to dinner with my husband and our couple friends. I go to SKYZONE for birthday parties. I travel often and then there are months where I don’t leave the state.

I wear white or cream. Often. I wear a lot of wool and silk-precious material that are not easily washable. I put together a seriously awesome outfit sometimes when no one will see me that day. I have 3 suits that I adorn often on a Tuesday in the middle of January. This is what we at Idun call the Practical / Impractical.

Typical scenario: There is a wedding in a few weeks. You buy an expensive dress. The dress sits in your closet for months and you wear it maybe three times over the course of a few years. The same goes for a nice bag or heels.

It’s a random weekday during a month where nothing particularly interesting is happening. You wear yoga pants and a sneaker or your go to jeans and t-shirt. You wear a tote you got for free from Outdoor Voices or a hotel (this is my go to bag, I get it.)

Why do we dress for occasions and bring out our best -- and in our everyday we dress for only comfort and ease? Why do we put money and effort into the occasional dress that we wear for a few hours a few days out of the year, and in our everyday we come up with a lot of “I can’t.”

I can’t wear white/cream, it will get dirty. I can’t pull it off. Minneapolis/St. Paul (or enter your city here*) is a casual city, I can’t dress up too much. I’m here to say. You can. And you should.

You can wear white and get it dirty. You can pull it off. Your city deserves to have people bring it on a Tuesday in the middle of January.

We should own pieces that we wear all the time. You should own the sweater or a t-shirt that will last for a long time and that you want to enjoy once a week. That is, arguably, the opposite way we think we should shop. Innately, we think you should spend a lot on a dress or pair of heels because it’s for a special occasion. In my opinion, it is arguably more practical to spend the extra money on the things you will wear all the time than on that occasional piece. Buy the cream wool sweater that is slightly oversized that you love. It’s worth every wear. If you do splurge on the dress for that wedding- wear it to dinner with your girl friends. Make that occasional dress not so occasional. Pair it with sneakers or boots. Or elevate your city and let’s all start dressing intentionally and like we care about putting our best foot forward. There is effort in the effortless. There is practicality in the impractical.

Look I -  Maiden Noir Pillow Jacket and Maiden Noir Tech Shorts

Look II - Suzanne Rae Fringe Pants and Suzanne Rae Satin Bow D'Orsay

Look III - Building Block Bucket in Nude and BSIDES Plein High Straight