INTERVIEW / YARA FLINN (NOMIA)

We always look forward to hearing from Yara Flinn of NOMIA, a sincere and thoughtful designer whose pieces have the sophistication of architecture with a hint of feminine delicacy. Founded in 2009 and based in New York City, NOMIA is an essential brand for the complex (and modern) woman of today. We hope you enjoy the following interview with Yara and feel just as inspired as we are.

What book are you currently reading?
I just finished the Elena Ferrante series. I loved the story of these two women's friendship juxtaposed with the historical and political context of Italy in the 1950s-90s. I think there is something in the story we can all relate to, that all-consuming friendship when you are a young child, and how formative those experiences can be.

What keeps you stable during the chaos of your work?
 I recently moved the studio to Williamsburg where we have a garden. I find working a bit in the garden before work to be so therapeutic, especially learning about trimming the flowers. There is something so satisfying about keeping and growing plants/flowers. There is a balance of growing and having to trim/prune, which I think is a good philosophy to have about life/work. There are sometimes difficult moments, but you can still maintain, and in fact benefit from, the overall longevity of your plants.

Where is your favorite place to pass the time, or take a break? 
The Met Museum is my favorite place in New York. No matter how many times I've been there I always discover something new.

What people/places/things do you find yourself consistently going back to for inspiration? 
I am always inspired by the late minimalism in the 1990s in New York CIty, I suppose because I grew up here! I think utilitarian/workwear details always play into my designs in some way and I'm also obsessed with fabric. I can't design a single thing until I have the fabric for it, so that's usually how I begin each season. I'm as inspired by fashion as furniture design, or people I see on the street. I think for me the key is let all the images/ideas marinate in my mind until it's unclear where exactly the inspiration came from.

How much do you think about your audience or “customer” during the designing process?
I think about my customer muse a lot while I design. My intention is always fill a niche that I don't think is provided in the market elsewhere, however it's also really important for the clothes to be wearable, comfortable and timeless. I think striking the right balance between all those is where you can really come up with some interesting pieces.

> See the NOMIA Collection at Idun right here.

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